NIO UK has appointed Kevin Hall as Head of Partnership Sales for its Formula E racing team. Hall will be responsible for the development of the newly restructured Partnership Development division of the Oxfordshire based racing outfit as it continues to build its Marketing and Commercial departments.
Hall joins NIO from his position as Sponsorship Manager at UEFA (the Union of European Football Associations) where he was responsible for the sponsorship of the governing body’s National team competitions, including UEFA EURO 2020.
Kevin Hall, Head of Partnership Sales, comments:
I am very excited to be joining the NIO Formula E Team. NIO is leading the way in smart, electric and autonomous vehicles and its Formula E team is a perfect vehicle to showcase this technology. The all-electric racing series is a fast-growing platform and presents a huge opportunity for brands in an ever more sustainable and digital future.
Angelika Sodian, Managing Director, NIO UK, adds:
It is with great pleasure that we welcome Kevin to the NIO family. As the Performance Programme continues to mature and grow, his experience will provide the spearhead for our re-structured Partnership Development department of the NIO Formula E Team. We look forward to celebrating many successes together in the near future.
The NIO Formula E Team is participating in the 2017-18 ABB Formula E Championship with racing drivers Oliver Turvey (GBR) and Luca Filippi (ITA). Following the team’s maiden podium finish at the Mexico City E-Prix and subsequent points scoring result in the thrilling beach-side event in Punta Del Este, Uruguay, the NIO Formula E Team is currently eighth in the series Teams’ Championship, with Turvey sitting in eighth position in the Drivers’ Standings.