It has been unveiled in the Paris Motor Show and Hyundai Motor’s new design concept, officially named ‘Le Fil Rouge’, opens a new era for Hyundai design with newly introduced ‘Sensuous Sportiness’ theme.
Proportion, architecture, styling and technology are harmonised while creating a distinctive and unique look and feel for Hyundai vehicles.
Hyundai ’Le Fil Rouge’ concept car representing a new beginning for Hyundai design and providing a glimpse of its future design direction. As its name implies, ‘Le Fil Rouge’ (English translation: common thread) is a reflection of Hyundai’s belief that the brand’s past, present and future designs are all connected.
‘Le Fil Rouge’ is a reinterpretation of Hyundai’s design DNA that originated from the brand’s historical Hyundai Coupe Concept in 1974 – said Luc Donckerwolke, Executive Vice President and head of Hyundai Design Center. Building on our long history of creating distinctive and sporty character in vehicles, we will open a new era for Hyundai design.
Our goal is to build a beloved brand by creating vehicles with heightened emotional value to reshape the landscape of car design. This is the foundation of our concept – added Sang-yup Lee, Head of Hyundai Styling.